The effectiveness of mobile marketing

Turn off your traditional marketing channels, mobile marketing explodes as dynamite. Reach customers on a smartphone or other device maintained is one of the best strategies for today’s marketers. And it’s not just growing; It’s booming. So, as a marketing you know, it is very effective in attracting consumers to buy what you need to sell.

Marketing specialists use mobile to reach customers quickly (in real time). And customers use their smartphones and tablets to communicate, butcher, search, travel, read, read and discover, from Dusk to Dawn.

Proof that mobile use is popularity is not fair to know that there is 1.4 billion smartphones around the world; The proof lies in the latest research on how customers and marketers are crazy about their mobile devices.

Let’s look at the following statistics:

· Consumers check their mobile devices 150 times a day.

· Ninety percent of mobile time users meet text messages within 90 seconds of receipt.

· Seventy-nine percent of smartphone owners use their devices to buy products and services

How marketing specialists use mobile

Consider that customers use their smartphones and tablets to send an email, text, message, tweet, purchase and connection. This means that mobile is a multichannel “product” and that marketers can use mobile marketing in different ways. For example, marketing specialists can measure what customers want in a brand. They can do the Advertising, publish messages and move customers to business sites to see their products. Finally, they can answer customers’ questions and measure their satisfaction with a purchase.

According to a multi-channel communications provider on some of the world’s best retail brands, 20% of all current mobile traffic goes to e-commerce sites.

If you are still not convinced of the value of mobile marketing, consider that customers spent $ 182 billion on mobile business last year. And this number is estimated at $ 707 billion by 2018.

In addition, mobile marketers are creating, providing and measuring personalized marketing campaigns. “There is no closer to consumer marketing specialists than Mobile,” says Greg Stuart, CEO of the Mobile Marketing Association. “There is no other platform that is also personal and ubiquitous.”

The personal value of the mobile marketing campaign

Because mobile is personal, research shows that a campaign message does not appeal to all consumers. In an One-Message-FIT campaign – all campaigns, marketing sends a single message to adolescents, seniors, professionals and other target groups.

For years, marketers purchased 30 seconds radio advertisements and brochures posted with millions of houses. Research shows, however, that these campaigns can encourage some but all consumers affected. It calls for a concentration on each group of customers by deploying a deeply personal and practical campaign.

Mobile Marketing Summary

This article examined impressive search results around the mobile. The key to making the mobile marketing effective is to know that:

· Mobile marketing must be a key strategy in your marketing plan, especially as smartphones and tablets are used to communicate, buy, search, travel, read, read and discover

· The mobile is collapse in popularity. Remember that consumers spend hundred billion dollars every year on mobile purchases.

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